Simply News.

The increased awareness of health benefits and the widespread knowledge of poor quality tap water have paved the way for the bottled water industry, but consumers are savvier than ever and they don't want companies spouting off intentionally confusing scientific jargon, but rather, they need advocates who are willing to help them find real solutions. Using promotional activities that educate and focus on healthy lifestyles and the choices we make.We intend for our concept to embrace the urban market in a genuine and positive way, and the market will in turn embrace our products. By having two distinctly different products and label names, we intend to have two different promotional approaches. This will be illustrated in the campaigns listed below:

Simply Pure

1. The “U –CHOOSE” Campaign
2. The “Drink and Drive” Campaign
3. "Available in many places, except through any tap"